Media Solutions is working with DHCS to provide for the MAT Project, a multi-media, multilingual advertising campaign covering various cities within the state of California, specifically targeting highly affected communities. The media selection includes but is not limited to Television, Radio, Digital Outdoor, Convenience Store Posters, Print and Digital (minimally Search, Display and OTT) in English, Spanish and Chinese. The objective of MAT Media Campaign is to raise awareness, break the stigma, promote recovery, build hope & save lives. It is an opportunity to educate Americans that treatment can enable those with a substance use disorder and/or a mental health condition to live a healthy and rewarding life. The MAT Project is targeted at individuals with substance use disorder and their families, with an emphasis on making connections to treatment. Visit the website ChooseChangeCA.org to learn more about the statewide “Choose Change” campaign, and to find MAT via the Treatment Locator.
This project receives funding from the State Opioid Response (SOR) grant through the Substance Abuse and Mental Health Services Administration (SAMHSA).
Project Highlights:
- To better reach our target audience of Chinese Speaking Americans, we have translated the Choose Change website to Chinese.
- In 2022, Choose Change CA was a sponsor of the iHeart Radio Jingle Ball Concert in LA that included stage presence, booth engagements, and promotional mentions.
- Marlies Perez, the Division Chief of the Community Services Division at DHCS was interviewed by Your California Live on ABC 10.
- The Choose Change CA logo appeared prominently during Kings and Warriors basketball games.
- Mario Lopez produced radio spots that aired on all iHeart Media stations across the state encouraging listeners to seek help by visiting the website.
- Megan Holiday is a well-known radio DJ in LA and has a personal connection to Opioid Use Disorder. She also produced radio spots that aired in Los Angeles.
Project Leads:
Project Resources:
Opioid Use Disorder Video, English
Stimulant Use Disorder Video, English
Opioid Use Disorder Video, Spanish
Stimulant Use Disorder Video, Spanish
MAT/SUD Posters
